2007 | Munster | Level 1
Carol Doyle
BelleEtik Clothing Company
“ I came up with the idea because I was feeling tired of not knowing where my clothes come from. I appreciate value for money and want to look great in clothes I buy but am tired of being plagued by questions of what is behind the label.”
Carol has a background in the Fairtrade movement and has recently set up BelleEtik, an online boutique selling ethically produced women’s clothing. BelleEtik works with designers and producers who are guided by the principals of Fairtrade, proper production and working conditions and respect for the environment.
Carol aims to work towards putting the concept of ethical clothing, fair pay and conditions and environmental considerations on the agenda. She would like to get people to start questioning their purchasing decisions when buying clothing and raise awareness of the environmental and social problems of cheap clothing.
www.belleetik.com
